Setting the Foundation

Website, & web presence, business cards, filing your business, and creating intake forms.

Brand Identity 

Defining your brand, specializing / differentiation, creating your elevator pitch, key words and imagery, and defining your market.


Business Model You - popular business model methodology for creating your own business model


Social media, networking events, and direct marketing.


Hootsuite - social media manager and scheduling tool for facebook, twitter, instagram, etc.

Toolkit for Small Business on Twitter - info explaining how to best use twitter for your small business

Linked In - professional social networking website for personal and business  

Customer Relationship Management (CRM) - an approach to managing a company's interactions with current and future customers. Usually involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. (ex: Zoho)


Learning to balance "being" & "doing", powerful communication, asking for what you need, and collaboration. 


Client tracking, CRMs, task management, payments, scheduling, time / energy management, and office space.


Google hangouts - a free video chat service that enables both one-on-one chats and group chats with up to 10 people at a time

Gotowebinar - do-it-yourself webinar for online conferences

Calendly - tool for scheduling clients that syncs with your calendar

Doodle - scheduling tool that simplifies the process of scheduling meetings or appointments through creating group event polls 

Dropbox - this service lets you upload and save photos, docs, and videos, and share them easily

Yammer - Yammer is a private social network. Bring your team together so you can have conversations, collaborate on files, and organize around projects.

Asana - unlike email, asana puts conversations and tasks in one place, so everything is actionable and transparent.

Google docs - Create, edit, and collaborate with others on documents in real time.

Evernote - Digital, shareable online workspace for task management


Developing content, building a program, creating an arc of experience, potent facilitation, creating individual and group activities, and defining your “ethos”.

Coaching style

Being a potent leader / coach, collaboration, community, professional boundaries with friends / clients, and addressing challenges in leadership / coaching (e.g. navigating emotional distress of clients).


Self-care practices for care providers, personal sustainability, preventing (and dealing with) burnout, and relationship to money.

Social change

Being a part of a movement, community action, accelerating impact, and creating personal, social, and environmental context in your work.